Ad Creative Specialist


We are looking for a creative and results-driven Ad Creative Specialist to boost our user acquisition efforts. The ideal candidate will be responsible for conceptualizing, producing, and optimizing ad creatives for our mobile apps and games, with a focus on increasing conversion rates and lowering CPI.


Responsibilities
  • Conceptualize and produce original ad creatives at a scale, including influencer videos, UGC content, production videos, motion graphics, and AI-generated content
  • Create multiple variants for each original creative to maximize testing and optimization opportunities
  • Collaborate with the Performance Marketing Specialist to analyze creative performance and implement data-driven optimizations
  • Manage relationships with influencers and coordinate UGC content creation
  • Stay up-to-date with mobile ad creative trends and implement new techniques to improve performance
  • Work closely with the ASO & SEO Specialist to ensure ad creative alignment with app store presence
  • Collaborate with the Copywriting team to develop compelling ad copy that complements visual creatives
  • Scaling the team to be able to accomdate the desired voulme
Requirements
  • Proven experience in creating high-performing ad creatives for mobile apps or games
  • Strong portfolio demonstrating a range of creative styles and formats
  • Proficiency in video production, editing, and motion graphics software
  • Experience with UGC content creation and management
  • Familiarity with AI-generated content tools and techniques
  • Understanding of mobile user acquisition strategies and metrics (CPI, CPM,conversion rates)
  • Knowledge of best practices in mobile game ad creatives
  • Ability to work in a fast-paced environment and meet daily creative production goals
  • Excellent communication skills in both English and Arabic
  • Strong understanding of Arabic culture and its application in creative content
  • Familiarity with A/B testing and creative optimization techniques
Preferred Qualifications


  • Experience in the mobile gaming industry
  • Knowledge of major ad networks and their creative specifications
  • Experience with programmatic advertising


تاريخ النشر: ١١ سبتمبر ٢٠٢٤
الناشر: LinkedIn
تاريخ النشر: ١١ سبتمبر ٢٠٢٤
الناشر: LinkedIn