Job Description

Job Title: Media officer
Status: Full time
Duty Station: Al Hodeida-Raymah (Roving)
Duration: 8 months
No. of Posts: 1

An Overview of ADO

Abs Development Organization for Women and Child (ADO) is a well-established national, humanitarian, developmental, non-profit, and non-governmental organization, founded in August 1996 by a group of Yemeni girls to provide a better life for women, children, and youths. ADO has been operating in Yemen for more than 27 years with outstanding coverage to the deprived rural areas located on the coast of Tehama and other various areas in Yemen aiming to get rid of poverty and infectious diseases. Since its inception, ADO has implemented over 213 developmental and humanitarian projects. According to ADO's latest cumulative statistics, by the end of the year 2021, a total of  6,695,412 people benefited from these interventions. Consequently, the organization has established itself among the most effective civil society organizations in Yemen that are working on issues related to livelihood, health, education, and WASH supporting women, children, and youth. Operating from its Headquarter office in Sana’a, and through its branch offices in Al-’Hodeidah, Hajjah, Abs, Raymah Taiz, and Aden, ADO provides educational, health, livelihood, and WASH services to urban and rural communities. As ADO believes that women are the essence of life, it has devoted all its activities and programs to empowering and educating women who will lead to a modern and just state. ADO also believes that protecting and caring for children will result in a prosperous future; free from crime and terrorism. Furthermore, ADO believes that youth are the potential and driving force of any modern civil society.

Job objectives/ Scope    

As a Media Officer, he/she will be a key player in shaping and executing the organization's communication strategy. The primary responsibility will be to develop and implement effective media campaigns, manage relationships with media outlets, and create compelling content across various platforms. By leveraging her/his skills in storytelling, public relations, and digital media, he/she will contribute to enhancing the organization's visibility, fostering positive public perception, and ensuring consistent messaging aligned with organizational goals. This role requires a creative and strategic communicator with a deep understanding of media trends, a knack for building relationships, and a passion for advocating for the mission and values of the organization

Reporting to: Quality, Development & Research Manager

No. of Supervised staff:    -

Duties and Responsibilities

Communications Strategy implementation:

• Contribute to the development and implementation of the ADO communications strategy and media plans.
• Design, plan, and conduct high-impact media events and strategies that reflect organizational goals.
• Promote organizational activities and initiative both nationally and internationally, ensuring effective information dissemination and engagement.

Content Creation and Oversight:

• Develop, review, and translate comprehensive communication materials including news updates, reports, bulletins, and publications.
• Produce documentaries that showcase the organization's projects and initiatives.
• Prepare and compile regular organizational reports (quarterly, mid-term, and annual) under direct supervision and in coordination with relevant departments.

Media Relations and Publicity Management:

• Cultivate and manage media relationships to secure extensive coverage of organizational activities.
• Create and distribute press materials and communications products to raise awareness and support organizational goals.
• Maintain robust connections with media, governmental bodies, donors, NGOs, and the private sector to foster media and advocacy support.

Digital and Social Media Management:

• Oversee the organization's online presence, including website content management in collaboration with the Website Manager.
• Direct and optimize social media campaigns and manage engagement on platforms like Facebook and Twitter.
• Execute online advocacy and promotional activities to advance the organization's goals.

Advocacy and Stakeholder Engagement:

• Support key advocacy campaigns, such as the MDGs and Human Development Reports, enhancing the organization's public profile.
• Establish and nurture partnerships with media outlets and other key stakeholders to amplify media and advocacy efforts.
• Organize and facilitate public and media engagement activities, including roundtables, conferences, and interviews.

Knowledge Building and Capacity Enhancement:

• Lead the identification and dissemination of best practices and lessons learned, enhancing organizational knowledge and capacity.
• Organize and provide targeted training to staff on effective communication and media handling techniques.

Monitoring and Ethical Compliance:

• Regularly monitor and report on the status of beneficiaries, particularly children affected by conflict, highlighting both challenges and success stories.
• Uphold strict compliance with policies regarding the ethical publication of information and images of beneficiaries.
• Draft and submit monthly reports to the direct supervisor.

Additional Duties:

Undertake other tasks as assigned by the supervisor to meet departmental objectives and respond to evolving organizational needs.

Career Path/ Career Cluster: Quality &  developer  unit

Experience and Qualifications    

• Educational Background: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Professional Experience: Minimum of 3-5 years of experience in media relations, public relations, or a similar role, preferably in the non-profit or advocacy sector.
• Media Relations: Proven track record in building and maintaining relationships with media outlets, journalists, and influencers.
• Content Creation: Demonstrated ability to create engaging and persuasive content for various platforms, including press releases, articles, social media posts, and multimedia materials.
• Digital Media Skills: Proficiency in utilizing digital platforms, social media, and other online tools for effective communication and outreach.
• Crisis Communication: Experience in managing and responding to media inquiries during sensitive or crisis situations.
• Event Management: Familiarity with planning and executing media-related events, press conferences, and media briefings.
• Multimedia Skills: Knowledge of multimedia production, including graphic design, video editing, and photography, is a plus.
• Brand Management: Understanding of brand management principles and the ability to ensure consistent messaging across all communication channels.
• Language Skills: Proficiency in written and spoken English; additional languages may be advantageous.

ADO procedures reflect our commitment to protecting children and vulnerable adults from abuse and exploitation.

Required Personal Characteristics    

• Strategic Thinker: Ability to think strategically and align media efforts with organizational goals and objectives.
• Creative Mindset: A creative and innovative approach to storytelling and content creation to engage diverse audiences effectively.
• Excellent Communication Skills: Exceptional written and verbal communication skills with the ability to convey complex information in a clear and compelling manner.
• Relationship Building: Strong interpersonal skills with the ability to build and maintain positive relationships with media professionals, influencers, and stakeholders.
• Adaptability: Ability to thrive in a fast-paced environment, adapt to changing priorities, and find solutions to unexpected challenges.
• Team Collaboration: A collaborative mindset, capable of working seamlessly with cross-functional teams and departments to ensure cohesive messaging.
• Attention to Detail: Meticulous attention to detail in content creation, editing, and proofreading to maintain high-quality standards.
• Media Savvy: Stay informed about media trends, emerging platforms, and industry best practices to implement effective communication strategies.
• Crisis Management: Ability to handle and respond to media inquiries during crisis situations with composure and professionalism.
• Passion for Mission: A genuine passion for the organization's mission and a commitment to effectively communicate its impact and values

Gender: Female /Male