- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Proven experience as a Marketing Executive or similar roleGood understanding of market research techniquesProficient in MS Office and marketing softwareFamiliarity with social media and web analytics Excellent communication and people skillsStrong organizational and time-management abilitiesCreativity and commercial awareness